BODEGA: REEBOK PUMP20

Bostonians Jay and Ollie founded the innovative sneaker store Bodega in Boston in order to further their love of sneakers and street wear. Bodega is rightly regarded as one of Boston's hidden treasures, and hidden literally.

The 'treasure' are the limited edition and hard to find kicks tucked away at the back of a convenience store, hence Bodega, the entrance hidden by a vending machine, accessible only to the informed and determined.

Bodega join in the 20th Anniversary celebrations of the Reebok Pump with a specially commissioned Bodega model, due to drop in the holiday season.